Without a respectable number of reviews close to the time of launch, your book will miss out on the immense power of Amazon’s promotional machinery. Reviews are a huge signal to Amazon that your book is worth promoting. The company explores and experiments with every possible way to get customers to spend more. Amazon is famous for having one of the most powerful and effective algorithms out there. When people see that others have been helped or entertained by a book, it gives them the confidence they will experience the same result.
Why should they trust your book? They almost certainly haven’t heard of you. Book reviews are especially important when you’re just starting out as an author on Amazon. Here are the befits to make your reviews worth it: Second, even if people do somehow stumble across your book, they are unlikely to borrow or buy it without a credible number of reviews. One of the most powerful ways to do that is by ensuring your book has reviews.Ī lack of reviews harms your book’s prospects in two ways.įirst, a book without reviews is unlikely to even get noticed by the vast majority of book browsers. If you want to see your book reach the right readers, you need to do everything in your power to get it in front of them. New titles are added to Amazon every few minutes, and there are endless titles already available. The vast majority of books are lost amidst the noise. One such challenge is the abundance of books released on Amazon. While the benefits of self-publishing are well-known, there are also some challenges you need to overcome in order to experience success. And neither will the vast majority of book browsers. If you’re new to the world of self-publishing, it might be unclear why there is so much importance placed on getting Amazon reviews for your book.Īfter all, if you create a good book, produce an attractive cover, and write a catchy description, shouldn’t that be enough?Īs much as we might see our book as special, Amazon won’t.Īt least, not at first.
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If you go about getting reviews the wrong way, you risk incurring the wrath of Amazon. You need to work hard to find them and convince them to review your book. It’s not enough to publish your book and hope reviewers will find you. There’s almost nothing as important as Amazon reviews when it comes to generating consistent book sales month after month and creating an effective book marketing strategy.
When it comes to Amazon book reviews, they are necessary to proactively marketing your book.
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